Friday, 11 December 2015

SEO Guidelines of Google Manual Penalties

The SEO industry have developed a very unique and sometimes confusing lingo and until you've been around the industry for awhile, it could be hard to totally understand what each term is. To help get rid of some of this confusion, I've created an in-depth glossary of SEO terminology. Enjoy!

Bot / Google Bot (robot, spider, crawler): Search engines send "bots" away to index internet pages. This is an application that will automatically proceed through to learn and index webpages on your site.

Conversion: When a person successfully completes an action of some form. Once completed, you can mark this person as having transformed on that action.

DUPLICATED CONTENT: When you yourself have two webpages on your website with the same or virtually identical content. This also can happen if you have the same content on your website as on another website. This is harmful to SEO because the search engines cannot easily tell which page originally released the content.
301 Redirect: This is a code added to your .gain access to file that will redirect a URL to a fresh URL permanently. These are crucial for properly redirecting pages to save lots of SEO "juice".

302 Redirect: A 302 redirect is a short-term redirect that can be used for a short time period to direct users to a fresh URL.

Alt Text message: Text added to describe what a graphic or graphic is about. This is used by search engines to help determine how the image pertains to the content on the web page.

Anchor Text: Text put into a link that will give further context from what the link is about.
Black Hat SEO: This term can be used to describe poor or deceptive SEO practices. This could include buying links, keyword stuffing, hyperlink networks or any other manipulative methods.
Gateway Page: A page that was made solely to bring in traffic and then directs them to another webpage.

Htaccess Document: This is a document in your FTP which allows you to store important info about how you would like your website crawled by the various search engines. You can add in different rules such as 301, 302 and 404 redirects.

Indexed Pages: These are the web pages that the search engine bot has crawled and added to the search engine.

Infographic: This is a creative graphical way to display good quality information. They are typically used for SEO to help gain good quality hyperlink backs online that post the infographic on the blog.

Keyword Stuffing: That is a dark hat SEO technique of adding in as much keywords as it can be in order to improve your ranking. Following the Google Penguin revise, keyword stuffing will hurt your SEO rank.

Landing Page: A landing page is a strategically designed web page that is created for a particular audience with specific goal to complete. Everything on the squeeze page must be planned including layout, duplicate, images, forms, design, etc. Additionally, you should do tests and measuring to assist in improving your transformation rate of this landing web page.
Link Building: This is a general term associated with gaining high quality external links to your internet site. Link building is still seen as one of the main element pieces that will increase your SEO rank so long as the links come from high quality, creditable websites.
Link Bait: This is a slang SEO term associated with some type of content that individuals will like and want to link to. This may be an online tool, resource guide, infographic, etc.
Local Search Result: The local serp's section is the region which displays area businesses who match the term being sought out. In Google, this will be the Google+ Local entries and typically screen above the organic serp's. Please note, not absolutely all searches shall have local listings. It depends on the nature of your search.
Long Tail Keyword: These are search conditions that are extremely specific and targeted in nature. For example, a long tail search would be, "How can I remove a wines stain from a polyester tshirt".
Meta Data: This is information that will be used by the search engine in order to correctly display information on the search results pages.
Meta Title: This is the title of the page and really should be written to quickly describe the actual page content is about. It's also suggested to have your brand name in the name. An example of a good name for this page is: "SEO Terminology Guide | Savvy Panda".
Meta Description: This description is what will be show on the search engine results page under each listing. It's a short description of what the page is all about and should be focused around engaging the user.
Meta Keywords: Search engines no longer use meta keywords at all, so they hold no relevance and it is recommended to simply not include them.
Organic (natural) Search Result: These are the regular search results of pages that fit that particular search term. In contrast, we have local results which pull from the local listing also, paid results that are being shown by marketers and product results being pulled from eCommerce stores.
No-Follow: This is a tag added to a link that tells the search engine not to give link credit to a particular link.No-Index: This is a code added to the robot.txt file that will tell the search engine bot not to crawl a particular page or section.
Organic Link: This is a link that is naturally earned because an external website wanted to link to your site.
Rel=Author: This is a tag added to a piece of content that associates that content to a particular author. This is done through linking that piece of content with the author's Google+ profile and will result in that author's picture being displayed next to that page in the search results.
Rel=Canonical: A tag put into the head of a full page that will drive all SEO rating and credit to another similar/duplicate web page on your website. This is typically done when there is duplicate content issues and it is very common in any website with a blog tagging system, ecommerce website or multiple category views.
Robot.txt file: A file in the FTP which communicates with the search engine bot how to properly crawl your website. This is where you can add no-index tags to tell the bot not to index certain pages or sections on your website.
SEO: A common short-hand for "Search Engine Optimization". This is the process of building up your search engine score to improve where your website is ranked on search result pages.
SEM: Short for "Search Engine Marketing", this is a broad term that refers to any type of marketing on search engines including SEO, paid search placements, local search, ecommerce search, etc.
SERPS: Short for "Search Engine Results Page". This is the page that is displayed once you search for a term.
Sitemap:A sitemap is essentially a road map for your website and is established in a particular XML file and stored on your website. The sitemap will be then posted to the various search engines to allow them to understand which web pages are most significant on your website and make important to index them.
Splash Page: A splash page is comparable to a squeeze page for the reason that it's created and directed at a particular persona with an objective of a particular conversion. It really is different than a website landing page because typically it's the only page of the website. Many times these will be utilized while developing your full website or can be used if your primary website is a associates only website and the splash page is the publicly noticeable section.
White Hat SEO:This term refers to good and honorable quality SEO techniques. This includes things like guest blogging, creating amazing content to drive links, leveraging social press, infographics, etc. Typically it is focused on improving the user experience for the better and is what Google prefers.

We will be continuously updated and adding information to this SEO terminology guide, so please make sure to check back frequently.

No comments:

Post a Comment